![]() ![]() The keys to serial management innovation? Tackle a big problem-as General Motors did by inventing the divisional structure to bring order to its sprawling family of companies. To stay ahead of rivals, you must become a serial management innovator, systematically seeking breakthroughs in how your company executes crucial managerial processes. Yet most companies focus their innovation efforts on developing new offerings or achieving operational efficiencies-gains competitors quickly copy. And by revolutionizing brand management, Procter & Gamble created a product portfolio that scores $1 billion in sales annually. ![]() By perfecting the industrial research laboratory, for example, General Electric won more patents than any other U.S. Breakthroughs in your company’s management processes-such as creation of intellectual property, brand building, talent development-deliver potent competitive advantages. ![]()
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